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Punchy Headline that Pokes at your Customer's Pain Point or Focuses on the Beautiful After Picture/Benefits

(Ex: Are you ready to…? Stop…! Want to finally…? Sick of never being able to…? Start doing…! Always have…. Get….. Do X with confidence, with ease, etc.

The Product Name will (how it helps, what it does, transformation statement).

Purchase [your product name] now for $X!

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Headline: Talk About the Problem. Ex: "Keeping the Kids' Toys Picked Up Feels Like a Never-Ending Chore"

Use this section to identify their pain point(s) and empathize with them. Get to the heart of your ideal customer’s struggle and describe it vividly so they say, ‘YES! That is SO me!”

 

What you might include in this section:

 

1) A brief story that helps you relate to their pain point(s)

2) Some “does this sound like you?” statements that poke at their pain points

3) “Wouldn’t it be nice to be able to…?”

 

You don’t want to use TOO much text in this section, but if you do, consider doing some light formatting (just like you see here) – where you appropriately use bold and/or italicized font, and where you have plenty of spacing between paragraphs. Don’t use more than 3-4 lines of text without a space.

 

You can also do formatting by using bullet points like this:

 

  • Prod at one pain point here and how you identify with them
  • And another one here! I feel ya, friend!
  • Oh! And yet another one here.

 

Depending on how much text you include in this section, you may also want to consider using lifestyle images, graphs, charts, or another element to help break up the text & also to visually communicate with them.

Then, "flip the switch" by letting them know that your product is the solution to their problem.

Ex. But it doesn’t have to be that way! Get the {product name} so you can… (after picture they want). Ex: What are you waiting for? Get the {product name} so can… (after picture they want). Ex: Stop wasting time doing X and check out this amazing offer!

 

The [your product name] is the [Complete System; Ultimate Guide; Done-for-You Templates; etc.] to help you [achieve their goal] by [method in which your product helps them solve their pain points].

Get INSTANT Access to the [your product name] now!

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Here's what you'll get:

(Do NOT focus on features for the sake of features; instead, focus on them for the sake of what your customer will be able to accomplish BECAUSE of the features of your fabulous product. As you list these out, make sure you think about WHY your customer would want to know this is part of what they’re buying and what’s in it for them.)

 

  • X feature of your product and why it matters to them that it’s included

  • X feature of your product so that you can… (end result for them).

  • The confidence they need to finally accomplish X because of what your product can do to help them

  • The mindset they’ve been wanting and just haven’t been able to get until now!

Headline: What if you...? (Paint the after picture for your customer in one simple line.)

Use this section to paint the “after” picture of what their life will look like once they’ve used your product. Make sure this section IS REALISTIC and something they can easily picture for themselves.

 

What you might include in this section:

 

1) How they’re going to save time, money, energy, etc.

2) How they’re going to feel: more confident, more rested, more organized, more joyful, etc.

3) What they’re going to be able to accomplish now that they haven’t been able to accomplish before

4) The after story they can expect after using your product.

 

Also, if you have a video INTRODUCTION to your product or a GIF (i.e. a QUICK, high level overview, NOT a video with a bunch of details), this would be a good place to put it.

 

MAKE SURE to have a CTA to watch the video. Something like, “Check out why you’ll love [name of your product]!” or “See how you’ll [overcome their pain point] with this amazing system/guide/planner/etc!”

 

OR you can use a stock photo to emphasize that beautiful after picture for your customers.

Headline: Here are all the details about how your product will help them.

Let's take a closer look at what's included & how [your product] is going to help you [achieve their goal/solve their pain points]. OR, use this section to walk through the main steps of the product.

Little summary/overview of this step or feature of your product AND why it matters to them.

Step/Features & benefits of this aspect of the product:

  • Feature & why it matters
  • Feature & what they’re going to get out of it
  • Feature & the transformation they can expect from it

Little summary/overview of this step or feature of your product AND why it matters to them.

Step/Features & benefits of this aspect of the product:

  • Feature & why it matters
  • Feature & what they’re going to get out of it
  • Feature & the transformation they can expect from it

Little summary/overview of this step or feature of your product AND why it matters to them.

Step/Features & benefits of this aspect of the product:

  • Feature & why it matters
  • Feature & what they’re going to get out of it
  • Feature & the transformation they can expect from it

Get the {your product name} now so you can {end result/goal they want to achieve}.

Get INSTANT Access to the [your product name] now!

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Headline: Wahoo! Everyone loves some BONUSES!

Note: if you have an offer under $19, you may not need to include any bonuses. A simple, straightforward product – without bells & whistles – is fine for a smaller offer! Simply remove this section if you don’t need it.

It gets even better! When you purchase [your product name], you'll also get exclusive access to some AMAZING bonuses!

AWESOME BONUS #1 ($22 Value)

Little summary/overview of this bonus & why it’s included.

Features & benefits of this bonus offer:

  • Feature & why it matters
  • Feature & what they’re going to get out of it
  • Feature & the transformation they can expect from it

AWESOME BONUS #2 ($17 Value)

Little summary/overview of this bonus & why it’s included.

Features & benefits of this bonus offer:

  • Feature & why it matters
  • Feature & what they’re going to get out of it
  • Feature & the transformation they can expect from it

Total Value: $86

Normal Price: $47

Today's price: $27

Get INSTANT Access to the [your product name] now!

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Headline: Take a peek inside the ''product name''

This is a completely optional section, but if you have a video walk-through or more in-depth look into your product, this is a good place to put it.

 

Have a CTA to get them to watch the video. Ex: “You’ll love all the gorgeous pages in this planner! Take a look at how easy it is to customize to your homeschooling needs:”

 

Then, give them a quick reminder of how your product will help them solve their pain points.

 

Sticking with the same planner example above, you might use the bullet points to say:

  • Finally stop stressing out about everything you feel like you’re not doing, and instead, learn that you can develop a homeschool routine that works for you and YOUR family.
  • Get EXCITED about your homeschool adventures rather than dread them, now that you can have a plan that can easily incorporate sit-down school work AND play + exploration + experiential learning. (And all the kids said AMEN!)
  • Regain your freedom on Sundays! Planning for the week no longer has to eat up all of your precious weekend time. With this planning system, you only need to work on your plan for a couple of hours at the beginning of the school year. (And all the MAMAS said AMEN!)

What are you waiting for, Mama?! This planner is waiting for you to dive in and get going!

And, your kids are excited to be getting a fun, not-stressed-out Mama who can’t wait to learn alongside them. 🙂

Get INSTANT Access to the [your product name] now!

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Headline: Super quick identification/empathy statement

Hi, I'm [your name], and my goal is to help women [solve this problem] by [your method].

You can also use that above section to say, "I'm X, and I love to/am on a mission to/have a passion to/etc."

This is where you’re going to talk about yourself ONLY with what matters to them as a customer. What credentials, experiences, etc. do you have that make them trust & like you enough to want to invest in your product? What quirks or characteristics do you have that make them identify with you?

Unless your bio is SUPER short (i.e. a sentence or two long), make sure to remember to use formatting. Formatting makes reading things much easier, and thus, they’re going to be more likely to read it! No need to get carried away with formatting, but bold and/or italicize words or statements when appropriate.

And, make sure to use very regular sentence breaks/spaces between statements. Don’t use more than 3-4 lines of text without a break.

Then, wrap it up with cheering them on in solving their problems with your product!

Headline: Let's take a closer look at the features of this product

With this step-by-step system, you’ll achieve your goals in no time!

Here’s what you’ll love about this product:

  • Step-by-step video lessons that teach you…
  • My secret sauce strategy to help you…
  • The members-only Facebook community to answer all of your questions as you go through the system…
  • The fool-proof method to accomplish…

Headline: Quick overview of the best features of your product.

Ex: You’ll Love the {product name} because…(list off helpful features like short video lessons, can access on the go, digital fillable pages, etc.)

Hint: We have an icon workspace ready for you in Canva. But you can easily find your own too! Just be specific with the keywords you search for. Example: instead of “crafting icon” search “scissors icon” and “sewing icon”.

EASY-TO-COMPLETE MODULES

We know you're a busy mom, so we've made the modules of the course super easy for you to finish & implement!

WEEKLY CHALLENGE CELEBRATIONS

We make accountability FUN! When you do your weekly homework, you'll be entered into a drawing to win a fun prize!

SUPER SUPPORTIVE COMMUNITY

Online business can be lonely, can't it?! We firmly believe that a "rising tide lifts all boats." Come grow with us in our community!

AWARD WINNING SERVICES

We're committed to helping all of our customers reach their goals! We take your success seriously - when you win, so do we!

Headline: Who this product is for

You'll LOVE this if:

  • Reason #1
  • Reason #2
  • Reason #3

This isn't for you if:

  • Reason #1
  • Reason #2
  • Reason #3

Headline: Here are what other happy customers are saying!

Use this section to offer more happy customer testimonials. You do NOT have to format all of them with a branded image, but try to keep formatting in mind as you’re creating your testimonials. Here are some things to think about, no matter how you create them:

  • If they’re more than 1-2 sentences long, break up the text with line breaks.
  • Use bold & italics (where appropriate) to draw attention to important details of their testimonial.
  • Use a font & font size that’s consistent with the rest of your branding on the page.
  • If you’re not creating and using a branded image to display your testimonials and just writing them out on your page, try to use a background color that corresponds with your branding BUT also makes the testimonials stand out on their own.
  • No matter what, just be consistent with how you display your testimonials.
Get INSTANT Access to the [your product name] now!

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Headline: FAQ

This is a crazy good deal. Are you sure this isn't a scam?

This is where you reassure them this is NOT a scam, that it’s truly a valuable product they can trust, and that it’s a super low price because 1) The low price is only for a very limited time, and 2) You really want to help them get a jump start on achieving their goals!

How will I get the product after I purchase?

Let them know how they’ll get it. Will they get it all delivered to them via email? Will they get access information delivered to their inbox?

Do you offer refunds?

Share your refund policy with them here.

 

How long will it take to [use the product, go through the program, expect results, etc.]?

Let them know what they can reasonably expect for the time commitment of using your product and when they can expect to start seeing results.

What all comes with the purchase?

This is where you remind them that their product is in digital format & what digital products they will receive upon completion of payment.

HAPPINESS GUARANTEE!

Use this section to share the terms of your refund policy.

Hint: We have refund badge templates ready for you in Canva.

Headline: Last CTA

Use this section to make one last Call to Action for your product!

One more time, here’s EVERYTHING you get when you purchase [your product name]!

  • X# of step-by-step video lessons – $X value
  • X page guide – $X Value
  • X# of templates – $X Value
  • Access to members-only Facebook group – $X value
  • BONUS #1: [Title] – $X Value
  • BONUS #2: [Title] – $X Value
 

Total Value: $86

Normal Price: $47

Today's price: $27

Get INSTANT Access to the [your product name] now!

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